DESIGNING FOR REAL PEOPLE

End-to-End Experience Design

I believe in designing for the full complexity of human experience—not just “users.” Empathy isn’t a buzzword for me; it’s a daily practice. My goal is to make things that feel thoughtful, inclusive, and rooted in real human needs.

TEAM-FIRST DESIGN LEADERSHIP

I lead with curiosity, empathy, and clarity—building cross-functional trust and shaping design cultures where collaboration thrives. I champion every contributor, creating space for ideas to surface and evolve. Whether I’m guiding a team or contributing hands-on, I bring strategic focus, creative rigor, and a commitment to shared success.

I lead end-to-end design efforts—from initial research and strategy through to implementation and refinement—always aiming to create thoughtful, impactful, and user-centered solutions that drive measurable results.

AI & Creative Strategy

I use AI to uncover insights, explore creative possibilities, and guide strategic thinking. As an assistant, AI helps me move faster. I integrate AI throughout the design process, using it as a collaborator to enhance discovery, accelerate decision-making, and deliver smarter, more adaptive solutions.